Career Highlights

Kaitlyn J. Turnbull

Marketing

Created and implemented strategic digital marketing campaigns for high-end retailers to attract new customers. Grew profiles across multiple social channels to 4k+ followers while maintaining a 22% engagement rate within the first three months.
Developed an extensive industry analysis to expand desired target market and expanded target market exposure by 17% as well as developed, maintained and worked a prospect list aimed at cold emailing and calling companies for partnerships.

Events

Conceptualized, designed, and managed store merchandising for retailers such as pop-up events, display cases, and printed assets across hundreds of stores in Colorado.
Initiated, designed, and managed numerous events such as award shows, public affairs, and on-site gatherings that ranged from 15-30,000+ people per event.

Social Media

Pitched, developed, and produced numerous forms of social media content resulting in an increase of 13% engagement.
Managed three business account at one time without losing engagement or retention.
Produced multiple campaigns and giveaways that resulted in 8% more engagement for those respective accounts.

University Affiliations

Helped with business development and awareness at the University of Colorado, Boulder Koenig Alumni Association including being the lead on the CU license plate program, and the “Roaming Buffs” program.
Planned and executed University level events at the Koenig Alumni Center. Events included, but not limited to, weddings, reunions, and student involvement events and consisted of approximately 100 people per event.
Served as the initial contact to visitors and staff of the Heritage Center. Supported staff with maintaining exhibits, archiving historical projects, as well as assisting with needs around the center. On an average day, greeted over 300 clients and provided support to 10 team members.

Customer Development

Initiated communication with retailers about company products and what we can offer in marketing assets.
Completed a competitive and industry analysis while developing a prospect list and cold emailing companies for partnerships.
Provided prompt customer support with a professional, friendly and patient attitude.
As an Intern with the Boulder County Public Health, I started a teen mom support group to offer advice and helpful tips for managing a newborn into their lives as well as going on house visits. Served an average 10 teen moms in Boulder County at a time.

Human Resources

Completed onboarding processes for approximately 30+ new hires per week using multiple onboarding software programs.
Scheduled and supervised all student employees ranging from 5-25 employees at a time for just under two years.

Baton Twirling

Restarted the University of Colorado, Boulder Feature Twirlers in 2016 after a 20 year hiatus.
Competed and placed top 10 in three United States International Competitions.
Now Feature Twirler Advisor and Coach at the University of Colorado, Boulder growing the position to now two current Feature Twirlers.